by Melchi Anyinsah-Bondzie
In the age of Instagram, fashion has moved towards a culture of accessibility and the creation of runway shows that are “instagrammable” and visually stunning. These runways don’t only want to show the latest collections, but also create moments that you can experience wherever you are at that time.
If fashion is about setting and following trends, then technology is its electronic equivalent. In fact, some would argue that tech and fashion go hand-in-hand. From drones to robotically assembled conveyer belts and even robot models, fashion has done it all.
Here are some of fashion’s most iconic techno-runway moments
See what the models see: Diane Von Furstenberg x Google Glass Spring Summer 2013
While not the most interesting of technological advances in fashion, this was most certainly in style at the time. Belgium born American designer Diane Von Furstenberg teamed up with Google to present a show and a fashion movie filmed entirely by smart glasses Google Glass. What even is Google Glass? Couldn’t tell you, no-one uses them.
Who needs models when you have drones: Dolce & Gabbana Autumn Winter 2018
After a 45-minute wait resulting in Vogue editor-in-chief Anna Wintour getting out of her prized spot on the front row to tell them off, Italian powerhouse Dolce & Gabbana gave us a taste of techno-heaven by showing off their latest collection of handbags via drones. Because real humans are so last season. This collection was all about religion and heavenly beings, so it was fitting they literally have the bags fly out like the majestic beings they represent.
Et voila! My dress changes shape at the touch of a button: Hussein Chalayan Spring Summer 2007
Cypriot designer Hussein Chalayan has always been at the forefront of innovative design. For his Spring Summer collection he took it a step further by exploring how the old and the new meet. As models walked down the runway in silhouettes reminiscent of Victorian women, some stopped to reveal remarkable dress alterations performed thanks to robotics hidden within the clothing.
Alexander McQueen Spring Summer 1999
“This is not a fashion show, this is performance art” – Vogue
L’enfant terrible of British fashion Alexander McQueen was one of the most prolific designers to come out of the UK. Every collection and every show were an event: those inside and outside of the fashion industry wanted to know what he would do next. His beautiful, often brutal, collections always centred on the savagery of beauty. This collection was no different, at the end of the show Canadian model and actress Shalom Harlow was on a rotating podium with robots on either side of her blasting spray across her body.
So that’s what it looks like in a fashion factory: Philipp Plein Spring Summer 2016
German designer and playboy Philipp Plein in all his flashness and grandeur will be quick to tell you that he’s “not rich” and that he’s “not a fashion person”. However his clothing has become so very popular: all the rap kids are buying up the lot. His shows are nothing less than lavish and his Spring Summer collection was dripping in expense. The show was littered with robotics: a conveyor belt brought out the models while robots handed them accessories. There was also a robotic band that accompanied a performance by American singer Courtney Love.